These 5 Chiropractic Ads Are Working Right Now (Full Scripts)

Plus why every chiropractor needs 5 new ads every month.

If your Facebook ads feel unstable or inconsistent right now, you’re not imagining it.
CPMs are up. Competition is up. Creative fatigue is faster than ever.

And the only way chiropractors stay profitable in 2025+ is by treating ads like a monthly content system, not a random one-off task.

If you’re unsure where your clinic currently sits in the marketing landscape, you can take our free Clinic Growth Audit to get your level and next steps.
👉 www.pracdev.com/marketing-audit

Every month your clinic needs:

1️⃣ Scripts (not guesswork)

Ads fail when chiropractors “wing it.”
Scripts give you clarity, confidence, and conversion-driven messaging.

2️⃣ Trending content → chiropractic principles

The fastest-growing clinics aren’t copying other chiropractors.
They’re taking what works on TikTok/IG and turning those trends into messaging the public understands.

This is how you stay relevant without dancing or chasing fads — you learn from patterns, not gimmicks.

We teach chiropractors how to turn social trends into high-performing ads inside The Influential Chiro Skool Community — with free trainings and templates weekly.
👉 https://skool.com/influential-chiropractors

3️⃣ Five new ads every month — non-negotiable

Meta Andromeda rewards creative variation, not volume.
Five ads gives you:

• 5 new hooks

• 5 new angles

• 5 new chances to hit new pockets of the market

This is how you beat fatigue, lower your cost per lead, and stay ahead of your competitors.

If you want the bigger picture behind this monthly ad rhythm, the Profit-First Marketing Roadmap breaks down all 5 Levels of growth.
👉 www.pracdev.com/5-levels

Below are 5 chiropractic ads that are working right now, with scripts you can copy and film this week.

AD #1 — The “Muscles Aren’t the Problem” Ad

(Educational, root-cause, high-trust)

Why it works:
It breaks the public’s #1 misconception — “tight muscles cause pain.”
You create authority instantly.

Here's The Script

Hook:

Most people with lower back pain think they can fix it with massage, foam rolling, stretching, cupping, or dry needling… but here’s the problem — none of those address the actual cause.

Body:

Pain in your lower back can feel like a muscle problem — but in most cases, those muscles are reacting to something deeper. Your body is protecting itself from poor alignment, postural stress, or interference in your nervous system.

Sure, stretching or foam rolling can feel good in the moment… but if your spine or pelvis isn’t moving correctly, your body won’t stabilise properly — and the problem will keep coming back.

Here’s why:

• Your spine houses your nervous system — the master control system for your body.

• When something’s “off” in your spine, your nervous system can’t communicate as it should.

• Your muscles tighten up as a protective response, not because they’re inherently “broken.”

That’s why when you see a chiropractor, the first step isn’t to treat the muscle — it’s to assess your nervous system.

We do that through postural tests, thermal scans, and sometimes x-rays. These give us a clear picture of what’s really going on beneath the surface.

From there, your adjustments are designed to restore spinal motion, improve nerve communication, and reduce the compensations that are driving the tightness and pain. Over time, that means better posture, a stronger foundation, and less likelihood of the pain returning.

CTA:

We never adjust without a full assessment first, so your plan is tailored to you. If you’ve tried everything and still have lower back pain, maybe it’s time to try something different.

Our comprehensive initial assessment is just [$X], and we have a voucher waiting for you.

📅 Book your appointment today.

AD #2 — The “Cycle of Pain” Ad

(Relatable, conversational, patient-centred)

Why it works:
It lists everyday movements the viewer struggles with.
Their brain says: “That’s me.”
Instant attention.

Here's The Script

Hook:

How does your back feel after sitting for a while?

When you have to bend down and lift something?

Or even when you’re just trying to exercise?

For many people, back pain keeps coming back — no matter how much rest, ice, heat, massage, or pain medication they try.

Body:

This cyclical pain is so common. After [X years] as a chiropractor helping thousands of people, I’ve learned that to heal properly and break the cycle, you need three things:

1️⃣ Strength and control of the muscles and joints that support your spine.

2️⃣ Breaking the daily habits that keep causing the problem.

3️⃣ And most importantly — finding the exact cause and addressing it.

When you do that, you can move the way your spine was designed to, instead of fighting against it.

That’s why we’ve created an evidence-based two-step process.

• First, we run a complete initial consultation and testing to uncover the cause.

• Then, we put together a clear Report of Findings, showing exactly what needs to change — whether it’s strength, spinal control, or lifestyle habits.

This process has already helped thousands of people, giving them not just relief, but a plan to stop the pain from coming back.

CTA:

Our comprehensive initial assessment is just [$X], and we’ve reserved vouchers for new patients this month.

📅 Click the link below to book your appointment today.

AD #3 — The “Pain → Adjust” Pattern Interrupt

(Fast, visual, scroll-stopping)

Why it works:
It uses trending visual storytelling instead of talking.
This format crushes on TikTok/Reels.

Here's The Script

Scene 1: Pain & Point

• TXT on Screen: Pain when doing this?

• B-Roll: Mobile phone - Using a phone hunched over

• Doc: Points to B-Roll Vid - while rubbing the area

Scene 2: Adjust

• TXT on Screen: We do this

• B-Roll: Neck adjustments × 3

Upper Back

Scene 1: Pain & Point

• TXT on Screen: Pain when doing this?

• B-Roll: Working at desk or Lifting overhead

• Doc: Points to B-Roll Vid - while rubbing the area

Scene 2: Adjust

• TXT on Screen: We do this

• B-Roll: Thoracic adjustments × 3

Lower Back

Scene 1: Pain & Point

• TXT on Screen: Pain when doing this?

• B-Roll: Lifting a child, a weight or something heavy

• Doc: Points to B-Roll Vid - while rubbing the area

Scene 2: Adjust

• TXT on Screen: We do this

• B-Roll: Lumbar adjustments × 3

Hips

Scene 1: Pain & Point

• TXT on Screen: Pain when doing this?

• B-Roll: Sciatica - pain while stretching or bending

• Doc: Points to B-Roll Vid - while rubbing the area

Scene 2: Adjust

• TXT on Screen: We do this

• B-Roll: Hip mobilisations/adjustments × 3

• TXT on Screen: [$x] Initial Consultation, exam, analysis, X-ray to find out the cause of the issue. Book Today. </aside>

AD #4 — The “3-Step Recovery” Ad

(Most trustworthy framework for flare-ups)

Why it works:
Framework = trust.
Explaining your process lowers fear and increases bookings more than hype ever will.

Here's The Script

Hook:

Is your back flared up, have you tried everything? and you’re worried its just not going to stop?

If so, here’s my 3-step approach to supporting your body’s natural recovery — without surgery or medication.

And has helped us serve hundreds/thousands in our local area since opening

Number 1 is testing — to find the source behind the symptom.

Using X-rays and postural analysis, we can get a clearer look at what’s really placing stress on your body.

Number 2 is adjustments.

While it might sound like we’re cracking bones, what’s actually happening is we’re helping restore normal movement and alignment through the spine — which can reduce tension and improve how your body functions.

Number 3 is strength.

These are the supporting exercises that help counteract the lifestyle patterns that may have contributed to the issue in the first place.

I have new-patient vouchers available for flare-ups in the upper, mid, or lower back for {your location} locals/residents.

Click on the link below to get yours and I hope to see you in practice

AD #5 — The “Sciatica Isn’t What You Think” Ad

(Belief-breaking education — HUGE converter)

Why it works:
A belief shift is the strongest hook you can use.
This script creates instant curiosity and positions you as the guide.

Here's The Script

HOOK

“Sciatica is a pain in the butt — literally. And one reason it feels impossible to treat and keeps coming back is because the place you feel the pain isn’t where the problem usually starts.”

EDUCATION

Sciatica happens when the sciatic nerve is irritated at the lumbar spine or hip.

So even though the pain runs down your butt or leg, that’s just where the nerve travels — not where the issue begins.

This is why stretching the leg, rolling your glutes, or massaging the painful spot doesn’t fix the actual problem.

Here’s how we address Sciatica in 2 simple steps

STEP 1 — Assess the Root Cause

We check how the lower back, pelvis, and nerve pathway are moving to find out where the irritation is coming from.

STEP 2 — Address It With Chiropractic Care

This may include adjustments to improve joint motion and specific exercises to help calm the nerve and support the area.

CTA — Straight to Consult

If you’re experiencing sciatic-type symptoms and want to know what’s contributing to yours, you can book an initial consultation using the link below.

These Ads Work Because They Follow a System, Not Luck

You don’t need viral editing.
You don’t need to be charismatic.
You don’t need fancy gear.

You need:

• Clear messaging

• Monthly consistency

• Creative variation

• A strategy beyond just “run ads”

This is the formula clinics use to scale:
5 ads per month → nurture → CRM → SMS → trust → bookings.

Get the Tools to Do This Every Month (Free + Paid)

🏫 Join The Influential Chiro (Free Community)

Free trainings, templates, AD breakdowns, and the full “Lead Ad Blueprint.”
👉 https://skool.com/influential-chiropractors

🎁 Download the Free AD Drop (5 Scripts + Shotlists)

Steal the monthly scripts and film your next 5 ads in under 60 minutes.
👉 Included inside the community above.

🧭 Take the Clinic Growth Audit (Free)

Find out exactly what level your clinic is operating at — and what to build next.
👉 www.pracdev.com/marketing-audit

💰 Download the Profit-First Marketing Roadmap

See the 5 Levels and get your personalised “next step” plan in under 3 minutes.
👉 www.pracdev.com/5-levels

🎥 Join The 28 Day Ad Reset (Paid)

5 new chiropractic ads monthly + CRM + nurture + phone systems.
For clinics serious about growth.
👉 www.pracdev.com/ads

FAQ (SEO-Optimised)

Do Facebook ads still work for chiropractors in 2025?

Yes. But they require monthly creative variation, strong messaging, and a nurture system. The old single-ad approach no longer works.

How many ads should chiropractors run per month?

Five new ads every month. This keeps your cost-per-lead stable and gives Meta the variety it needs.

Do I need professional videography?

No. These scripts work with an iPhone and basic lighting. Message > aesthetics.

What’s the best type of chiropractic ad?

Educational + relatable + root-cause focused. These outperform discount ads long-term.

Is scripting chiropractic ads important?

It is essential. Scripts give clarity, confidence, and predictable performance.