Dr. Ben McDonnell | Inspire Chiropractic

This chiropractic marketing case study breaks down how Inspire Chiropractic — a modern, high-standard practice led by Dr. Ben and Dr. Kylie — built a brand, a message, and a marketing system that now attracts aligned new patients at scale.

This isn’t a story of rescuing a failing clinic.

It’s the story of a clinic that was already doing everything right — coaching, content, aesthetics, community — and wanted their marketing to finally match the standard of the care they deliver.

If you’ve ever felt like your clinic looks world-class, but your marketing doesn’t yet communicate that, this one is for you.

🤝 Inspire Chiropractic | How a Modern Clinic Built a Modern Marketing System

A chiropractic team who knew that great care isn’t enough — your message and presence must match your standard.

Ben & Kylie didn’t come to PracDev to fix something broken.

They came because they were ready to level up.

Their clinic was beautiful.

Their culture was strong.

Their community trusted them.

Their socials were active.

But online, something didn’t feel right.

The problem wasn’t visibility.

The problem was identity.

The Moment Everything Shifted

Inspire Chiropractic had ads running. They were doing “fine.”

But they knew two things were holding them back:

1. No strategic direction

They were posting, filming, boosting, and promoting — but without a long-term, compounding strategy.

2. No creative direction

Their ads didn’t reflect them.

They didn’t match the clinic aesthetic.

They didn’t match their standard.

They didn’t match the message they wanted to be known for.

And like many younger chiropractors rising in the profession, they felt the gap between:

Old chiropractic marketing → adjusting compilations & discounts

New chiropractic marketing → message-driven, modern, personal-branded content

They wanted the second one.

They wanted a digital presence that magnetised the right people, not just attracted anyone.

They wanted their clinic to feel the same online as it felt in person.

That was the shift.

Meta Ad Featuring Dr. Ben - Neck Pain

Let’s Rewind — A New Wave of Chiropractors, A New Way Forward

Ben & Kylie had already built the clinic they dreamed about:

✔ Modern

✔ Aesthetic

✔ High standard

✔ Rooted in community

✔ Built intentionally

They weren’t trying to “fix” marketing.

They wanted to upgrade it to match the future of chiropractic:

Presence.

Personality.

Content.

Message ownership.

Brand alignment.

With rising ad costs, younger chiropractors flooding the profession, and competition increasing, they knew:

Chiropractors who show up online will lead the next decade.

So they partnered with PracDev to build a marketing system equal to their vision.

The Underlying Problem — Not Wrong, Just Incomplete

Nothing was broken.

But here’s what was missing:

❌ No unified strategy

Just “post and hope.”

❌ No creative direction

No clear message. No rhythm. No framework.

❌ No brand-aligned ads

Their ads didn’t match the Inspire identity — modern, clean, human, intentional.

❌ Faceless content

Social posts were active… but not personal.

❌ The old chiropractic marketing style wasn’t enough

Image overlays, adjusting compilations, and generic templates were outdated.

Ben & Kylie wanted to lead the way for chiropractors who understand:

Attention is the new currency.

Presence is the new advantage.

And they were ready to build the systems to match it.

FB Ad Featuring Dr. Ben - Reaction Ad For Disk Bulge Or Sciatica

The Turning Point — When a Great Clinic Built a Great Message

Here’s what they did:

1️⃣ Clarified their Core Equation

This gave them a clear message foundation for ads, content, and communication.

2️⃣ Did a full Reputation Reset

A complete overhaul of their online presence so their digital footprint matched their brand.

3️⃣ Reset their offer (and raised their prices)

A premium clinic needs a premium offer — aligned messaging makes premium pricing easy.

4️⃣ Adopted the Monthly Ad Drop

Every month:

5 new videos

5 new scripts

5 new creative angles

5 new ways to install their message

This gave them:

✔ A rhythm

✔ A plan

✔ A system

✔ A library of ads

In the last 5 months alone, they’ve created 25 new, modern, high-performing ads — each one communicating their unique philosophy.

5️⃣ Built the backend systems

They implemented:

✔ CRM

✔ 10-day certainty sequence

✔ SMS nurture

✔ Email indoctrination

✔ Reactivations

✔ Event campaigns

They didn’t just get better ads…

They built an entire marketing ecosystem.

One that runs in the background, builds trust, and warms people before they ever step into the clinic.

Chiropractic New Patient Ad Featuring Dr. Ben - Lower Back Pain

Ben’s Wins 💪

Tangible Results

• Consistent 300+ OV

• A modern, magnetic brand

• 25 new ads in 5 months

• A monthly system that prevents ad fatigue

• Higher-quality leads at healthier CPL

• Premium offer converting effortlessly

• A backend system that nurtures & reactivates automatically

• A social media presence that matches the quality of their care

Intangible Wins

• Confidence as the faces of Inspire Chiropractic

• Certainty in their marketing direction

• A message they own — and express consistently

• Presence + personality online

• Leadership for the new wave of chiropractors

• A belief that marketing is a skill, not a gimmick

• A clinic and brand that finally feel aligned

They’re not creating content to go viral.

They’re creating content to lead, to educate, to earn trust, and to serve.

They’re the example of what modern chiropractic looks like.

The Identity Shift Behind Inspire’s Growth

They now believe:

Chiropractic must be present where people spend their attention.

The clinic owner is the face of the message.

Ads alone don’t grow a clinic — systems do.

Personal brands are the future of practice growth.

You build the system once, you run the system forever.

They’re not just running ads.

They’re building a brand.

A community.

A durable marketing ecosystem.

And they’re showing the younger generation of chiropractors exactly what a modern, message-driven practice looks like.

👋 PracDev | The 28 Day Ad Reset

Want ads that feel aligned with your message?

Want creative direction + monthly scripts?

Want a marketing system that doesn’t rely on guesswork?

This is exactly what Inspire Chiropractic uses.

👉 www.pracdev.com/ads

• High-performing NP consult offer

• 5 monthly ads filmed & edited

• CRM pipelines and tracking

• 10-day nurture sequences

• Proven phone scripts

• AI phone training tools

• Data tracking dashboards

Want us to look at your Ad Strategy? Enquire Here 👈

FAQ

Do chiropractic ads work without adjusting compilations and discounted offers?

Yes — Inspire Chiropractic proves that modern, message-driven content outperforms old-school gimmicks.

How did they create 25 ads in 5 months without burning out?

The Monthly Ad Drop gives them 5 ready-to-film scripts every 30 days — creative direction done for them.

Did raising their prices hurt conversion?

No — the clarity of their message increased trust and actually improved conversion.

How do they keep ads fresh?

They follow a monthly creation rhythm that replaces ads before fatigue hits.

What backend systems support their growth?

A CRM, 10-day nurture sequence, SMS follow-up, and email indoctrination — all running automatically.

Why are they the model for modern chiropractic marketing?

Because they combine content + ads + nurture + identity + presence, not just “boosting posts and hoping.”

TL;DR — Inspire Chiropractic’s Modern Marketing Transformation

• Already a strong clinic

• Wanted marketing that matched their standard

• Reset their brand, message, and offer

• Adopted monthly ad creation (25 ads in 5 months)

• Installed full CRM + nurture + SMS + email

• Built a premium presence online

• Now consistently hitting 300+ OV

• Leading the new-age wave of message-driven, modern chiropractors

This is the blueprint for the next era of chiropractic.

📌 Additional Resources

🏫 Join The Free Skool Community — The Influential Chiropractor
Free trainings, templates, ad breakdowns & resources.
https://skool.com/influential-chiropractors

🧭 Take the Clinic Growth Audit (Free)
Find out exactly what level your clinic is operating at — and what to build next.
www.pracdev.com/marketing-audit

💰 Download the Profit-First Marketing Roadmap
See the 5 Levels and get your personalised “next step” plan.
www.pracdev.com/5-levels

🎥 Join The 28 Day Ad Reset
5 new chiropractic ads every month + scripts + CRM + systems.
www.pracdev.com/ads