Dr. Gabe | How One Associate Shifted His Clinic’s Identity Online

This chiropractic marketing case study breaks down how Dr. Gabe — a driven associate chiropractor out of Tassell Chiropractic— became the catalyst for clinic-wide growth when he stopped waiting for new patients to “just happen” and helped reshape the entire practice’s identity online.

If you’ve ever felt like associates have no control over new patient flow…

This story proves otherwise.

🤝 When One Associate Stopped Waiting — and Started Leading

Gabe was never the associate who waited for someone else to fix the new patient problem.

He was:

• posting consistently

• building his personal brand

• studying marketing inside our groups

• learning anything he could

But eventually, he hit a wall.

Organic content can build a reputation…
but it can’t replace a proper attraction system.

That’s when he referred his own boss to us.

Not because the clinic was failing.

But because he realised:

new patient flow wasn’t out of his control — the clinic just didn’t have the system to capture it.

The Moment Everything Shifted — When Effort Met Its Ceiling

Before Pracdev, Gabe was an ambitious associate in a practice that was “fine,” but never full.

Word of mouth helped.
Google helped.
Referrals helped.

But none of it built momentum for a hungry associate trying to grow.

Gabe didn’t want to be the associate who just:

Do good work → wait → hope the numbers rise.

He wanted to influence growth.

He wanted to build skills that would matter whether he stayed long term or opened his own doors.

But under all that drive was a familiar frustration:

He didn’t feel like he had any real way to move the needle.

Like most chiropractors, he assumed:

• Social media wouldn’t make a real difference

• “New patients are just slow right now”

• Facebook ads were only for gimmicks and cheap offers

So he kept showing up, kept posting, kept treating…

But nothing changed.

And he knew it wasn’t enough.

The Underlying Problem — The Myth of “Do Good Work and They Will Come”

The issue wasn’t a lack of effort.

Gabe wasn’t lazy.
The clinic wasn’t asleep at the wheel.

The real problem was the belief that:

“If we keep doing a good job, growth will eventually happen.”

A comforting belief — but one that creates an invisible ceiling.

The clinic relied almost exclusively on:

• word of mouth

• local Google presence

• internal referrals

Solid foundations…
but not enough to fill an associate’s books consistently.

And because most Facebook ads they’d ever seen looked tacky, low-value, or gimmicky…

They dismissed an entire channel of opportunity for years.

Gabe fell into the same loop most associates know too well:

Do good work → hope for growth → stay frustrated.

He didn’t yet see how:

• personal brand

• organic content

• paid ads

• and proper systems

could all connect into one engine — one he could influence directly.

The real thing holding them back wasn’t skill.

It was belief.

Growth wasn’t something they built.
It was something they waited for.

Gabe’s Turning Point — Becoming More Than an Associate

Everything changed when Gabe realised something powerful:

He didn’t need permission to help the clinic grow.

He joined The Influential Chiro Free Skool Community

He doubled down on his message.
Showed up consistently.
Posted with clarity.
Educated his community.
Built trust, not just content.

At the same time, the clinic implemented the Pracdev Ad Drop system.

Suddenly, they had something the clinic had never experienced before:

predictable new patient flow.

The next few months were chaotic in the best way:

• Gabe was flooded with new patients

• Content supported ads and ads supported content

• The clinic’s online identity transformed practically overnight

It wasn’t perfect.
It wasn’t polished.
It was messy.

And it worked.

For the first time, Gabe wasn’t just building his reputation…

He was building the practice’s identity.

He didn’t wait for leadership.
He became it.

Check out his work ⬇️

Ad #1 - A Skit Style Chiropractic Facebook Ad

Ad #2 - A Trending Facebook Lead Gen Ad

Ad #3 - A Core Message Content Marketing Post

Gabe’s Wins 💪

The clinic hit capacity.
They ran overtime.
Patients walked in mentioning the ads and the content they’d seen online.

An online reputation that barely existed…
became a strength.

And something even more important happened:

The pressure lifted off the practice owner.

He no longer felt like he had to “feed the associate.”

Gabe helped grow the clinic himself.

Tangible Results

• Clinic hit capacity with consistent new patient surges

• Ads + organic content created momentum the practice had never seen

• Strong online brand identity anchored by Gabe’s presence

• Increased local awareness and trust

• NP flow no longer dependent solely on the owner

Intangible Results

• Gabe felt genuine pride in contributing to growth

• He became a respected part of the clinic’s engine, not a cost centre

• The team felt energy, direction, and unity again

• Marketing became a shared effort, not a burden

• He proved — to himself and the owner — that associates can influence growth

• His belief shifted from
  “New patient flow isn’t in my control”
  to
  “I can influence the entire trajectory of this clinic.”

Gabe no longer sees marketing as desperation.

He sees it as leadership.

He sees himself not just as an associate…

but as someone who can help steer a clinic forward — because he’s shown he’s willing to do the work.

👋 PracDev | The 28 Day Ad Reset:

Want the same Marketing System that helped to build Dr. Gabe's predictable New Patient strategy?

Learn more about the 28 Day Ad Reset 👇

• Here’s what our chiropractic ads team handles for you:

  • High-performing NP consult offer

  • Filming & editing all 5 monthly ads

  • CRM pipelines & tracking

  • 10-day nurture installation

  • Proven phone scripts

  • AI phone training tools

  • Full data dashboards

Want us to look at your Ad Strategy? Enquire Here 👈

FAQ

Can associates actually influence new patient growth?

Yes. With aligned content, consistent messaging, and a proper attraction system behind them, associates can meaningfully impact clinic growth.

Why wasn’t the clinic growing before?

They relied solely on traditional sources — word of mouth, referrals, and Google — without a predictable attraction system.

Why did ads work when nothing else did?

Because they paired professional video ads with an already-warm personal brand and community trust Gabe had built.

Is organic content enough for associates?

It builds reputation, but not predictable new patient flow. Content + ads = momentum.

Can this work even if the practice owner doesn’t lead marketing?

Yes — Gabe is the perfect example of an associate driving growth from within.

TL;DR — Gabe’s Associate-Led Breakthrough

• He stopped waiting for growth and started leading it

• Organic content built trust; ads created predictable NP flow

• The clinic hit capacity and gained a strong online identity

• The owner no longer carried marketing alone

• Gabe became a respected driver of growth, not just an associate

• He proved that associates can meaningfully influence the entire practice trajectory