Dr. Jason | Huntlee Chiropractic

Dr. Jason, owner of Huntlee Chiropractic went from long-time associate to fully booked clinic owner in under four months - hitting 300 visits fast by ditching perfectionism, filming content early, and using a structured chiropractic marketing system instead of guessing his way through a launch.

🤝 Opening a New Clinic? How Jason Hit 300 Visits in Less Than 4 Months

How One Associate Used Strategic Chiropractic Marketing to Open Strong

An associate chiropractor opening his first practice who refused to launch to an empty diary.

The Moment Everything Shifted

Jason had been a strong associate for years - competent, reliable, great with people.

But when he decided to open his own clinic, reality hit:

He didn’t know how to market.

And he didn’t want to risk opening his doors to an empty calendar, poor lead flow, or the classic “we’ll see what happens” launch most chiropractors default to.

So he reached out early - before the walls were even built, because he knew opening week momentum isn’t an accident.

It’s designed.

Let’s Rewind for a Second

Jason was working as an associate in Newcastle at Back For the Future Chiropractic, running a solid list while preparing his own practice behind the scenes.

His boss, already working with Pracdev - pointed him our way.

Meanwhile:

• The build was delayed

• Contractors changed timelines

• Dates moved constantly

Jason was caught between roles:

Future clinic owner and Current associate

Underneath was the real fear:

• “I need everything perfect before anyone sees it.”

• “What if paid ads don’t work in a new area?”

• “What if I open... and no one shows up?”

The construction delays weren’t the problem.

The fear of opening quietly was.

The Underlying Problem

Jason wasn’t alone—most associates transitioning to ownership face the same traps:

1. Perfectionism

Believing the clinic must be perfect before anyone can see it.

2. Doubt in advertising

Unsure if paid ads would work for a brand-new clinic.

3. Insurance mindset

Holding onto his associate role because he didn’t fully trust he’d launch strongly.

4. Overthinking timing

Believing the launch needed to be a single reveal moment.

All of these froze progress.

Jason’s Turning Point

Jason flipped the script.

He filmed his ad drops in a half-built practice—tools on the floor, raw walls—and the community loved it.

He didn’t pretend to be polished.

He was human and local.

He used the 5-Level system to create a structured pre-launch instead of relying on a single ad.

He:

• Introduced himself early to the community

• Shared the build journey

• Spoke directly about the problems he treats

• Used simple, clean, aligned messaging

• Let people follow him before the doors opened

And once everything started working fast, he resurfaced to keep building the long-term systems—not just the launch hype.

He built momentum before the paint dried.

Check out his work ⬇️

Ad #1 - Chiropractic Facebook Ad Example

Ad #2 — Pain-Based Chiropractic Video Ad

Ad #3 — Chiropractic Marketing Ad Using Core Message

Ad #4 - He even got the Locum involved!

Jason’ Wins 💪

Tangible chiropractic marketing results:

• Ads took off immediately—the community hadn’t seen anything like it.

• His camera presence + local relevance created instant trust.

• The practice grew so fast he quit his associate role sooner than expected.

• Hit 200 OVs/week within 2 months.

• Began planning for an associate (Dr. Hayes) within the first year.

• Lead costs rose naturally but the system kept margins healthy.

Intangible:

• The community connected with him personally.

• Confidence replaced fear.

• He stopped operating like “Jason the associate” and became “Jason the owner.”

• He realised the safety net wasn’t needed anymore.

• Marketing stopped feeling scary and started feeling strategic.

Jason’s identity shifted.

He now believes:

• Marketing builds reputation—not cheapens it.

• A full system, not a single ad, sustains a practice.

• Growth can be designed, not wished for.

• He is capable of running a high-performing, scalable practice.

He let go of:

• Perfection

• Insurance

• Fear

… and stepped into ownership.

👋 PracDev | The 28 Day Ad Reset:

Want help building chiropractic ads that actually work?

Learn more about the 28 Day Ad Reset — the exact system Dr. Jason used to open his practice the right way 👇

• High-performing NP consult offer

• 5 monthly ads filmed & edited

• CRM pipelines and tracking

• 10-day nurture sequences

• Proven phone scripts

• AI phone training tools

• Data tracking dashboards

Want us to look at your Ad Strategy? Enquire Here 👈

FAQ

Q: Where can an Associate looking to be an owner learn the skills and system that Jason used without working with an Agency?

Pracdev has created a free resource for Chiropractic Marketing, lead generation and Personal branding for Chiropractors in the Free Skool Group - The Influential Chiropractor - you can join and enjoy the free beginner and advanced trainings.

Q: How did Jason get new patients before his chiropractic clinic opened?

Jason used a structured pre-launch marketing system — including content-style ads, intro videos filmed inside the unfinished clinic, and localised messaging — to build awareness and trust weeks before opening day. This created momentum and demand before the practice even opened.

Q: Do chiropractic ads work before the clinic is finished?

Yes. Raw, behind-the-scenes content actually performs extremely well because it builds authenticity and shows your community who you are. Jason filmed ads in an unfinished space and the community connected with it immediately.

Q: How quickly can a new chiropractic practice grow with proper marketing?

Jason cracked 200 office visits within months by combining clear messaging, consistent content, and strategic ad campaigns — showing that new practices can scale rapidly with the right system in place.

Q: Does a chiropractor need a perfect clinic or polished branding before running ads?

No. Perfection slows growth. Jason launched ads before the clinic was ready, letting his audience follow the build. This built connection, anticipation, and early trust — which led to a booked-out opening month.

Q: What marketing system did Jason use to go from unknown to fully booked?

He followed PracDev’s 5-Level Marketing System + the 28 Day Ad Reset, which provided:

• Personalised scripts

• Content-style ads

• Pre-launch strategy

• CRM + nurture sequences

• A clear messaging framework

This helped him build authority before officially opening.

Q: What is the best way for an associate chiropractor to transition into ownership?

Build momentum early. Jason marketed as the face of the future clinic while still working as an associate — creating demand before day one. The moment his ads gained traction, he confidently stepped into full ownership.

Q: Do chiropractic Facebook ads work without using discounts?

Absolutely. Jason ran value-based, message-led ads without gimmicks or discount offers. His authentic storytelling created instant trust and strong lead flow at healthy margins.

TL;DR

Jason was an associate launching his first clinic and didn’t want to open to an empty diary. He filmed ads before the clinic was finished, let people follow the build, used clean messaging, and created momentum before opening day—rapidly hitting 200+ OVs/week and stepping fully into ownership.