Dr. Mario | Northbridge Chiropractic

This chiropractic marketing case study breaks down how Dr. Mario — Perth chiropractor and owner of Northbridge Chiropractic — transformed a fragmented marketing ecosystem into a unified engine that now produces one of the strongest conversion rates we’ve ever seen.

If you’ve ever felt like you’re doing everything but nothing is truly working together…

Mario’s story is your story.

🤝 What Happened After Mario Stopped Treating Marketing as Pieces

The chiropractor who realised that “more” wasn’t the solution — integration was.

When Mario bought a Perth practice with a huge patient list and a strong Instagram following, he thought he’d inherited a major asset.

Instead, he discovered the truth most clinic owners don’t want to face:

If the list isn’t contacted… it isn’t an asset.
It’s dead weight.

And that realisation is what pushed him to reach out — not for another tactic, but for a system strong enough to match his ambition for a multidisciplinary clinic.

The Moment Everything Shifted — When Fragmentation Became the Enemy

When Mario took over the practice, it felt like a storm.

New patients flowing in.

Old patients drifting out.

Staff churn.

Associate issues.

Databases merging.

Months of stabilisation.

And once the dust settled, the deeper issue finally revealed itself:

He didn’t have a marketing system.

He had a collection of disconnected parts:

• Content here

• Ads there

• Emails dormant

• Platforms overlapping

• Contractors doing their own thing

• Tech scattered everywhere

Everything existed.

Nothing connected.

And emotionally?

He was tired.

He’d just let an associate go — and was convinced he’d never hire another.

Underneath that sat a limiting belief that quietly kills growth:

“Multiple chiros divide the pie. There’s never enough to go around.”

Meanwhile…

He was sitting on 9,000 emails with nothing to say.

No sequences.
No nurture.
No reactivations.
Just potential collecting dust.

The Underlying Problem — The Hidden Cost of Disconnected Marketing

The problem wasn’t effort.

It wasn’t mindset.

It wasn’t staff.

It wasn’t the market.

It was fragmentation.

A marketing ecosystem built like this:

• Google ads (unaware of FB ads)

• Facebook ads (unaware of emails)

• Social media (unaware of ads)

• Emails untouched

• Data scattered

• Tech stacks overlapping

• No sequencing

• No strategy

• No owner

• No cohesion

Everything worked in isolation.
Nothing worked together.

This comes with a heavy price:

Complexity. Stress. Double-ups. Wasted spend. Zero momentum.

And the solution wasn’t “do more.”

It was the opposite:

Eliminate.
Simplify.
Integrate.

Mario’s Turning Point — When a Chiropractor Builds a System, Not a Collection

With Pracdev, Mario didn’t chase shiny tactics.

He didn’t try to overhaul everything in one go.

He followed a sequence — one piece rock-solid at a time.

• Filmed strong ads + repurposed b-roll for unified social + ad consistency

• Consolidated multiple platforms into one clean, reliable tech stack

• Merged all leads + patients into a single source of truth

• Installed proper new patient email sequences

• Reactivated old patients instead of letting hundreds drift away

• Built ongoing nurture so the list finally came alive

• Connected all channels so they amplified each other

For the first time, Mario’s marketing wasn’t a box of mismatched parts.

It was a system.

Check out some of his work ⬇️

Ad #1 - Chiropractic Facebook Ad Example

Ad #2 — Pain-Based Chiropractic Video Ad

Ad #3 — Chiropractic Lead Generation Ad

Mario’s Wins 💪

The numbers speak loudly — but the internal shifts are just as impressive.

Tangible Results

• ~65% marketing conversion rate (one of the strongest we’ve seen)

• Lower cost per start

• Email marketing fully activated

• Organic content producing actual new patients
  (multiple already booked directly from IG)


Intangible Results

• Calm, confident control over his marketing engine

• Clarity replacing overwhelm

• Momentum building month after month

• Systems replacing randomness

• And the biggest shift of all:

For the first time in years, he’s open to hiring an associate again.

A belief that once felt impossible… now feels inevitable.

The Real Transformation — From Dead List to Alive System

Mario now operates like a clinic owner who understands the real game:

A big list means nothing.
An alive list changes everything.

He sees marketing as a system, not a set of tactics.

He understands how each piece complements the next.

And he’s finally building toward the vision he had when he first bought the practice:

A multidisciplinary clinic powered by a unified system he trusts.

👋 PracDev | The 28 Day Ad Reset:

Want to stop piecing your marketing together — and start running a system?

Learn more about the 28 Day Ad Reset — the exact system Dr. Mario used to create his system

• Here’s what our chiropractic ads team handles for you:

  • High-performing NP consult offer

  • Filming & editing all 5 monthly ads

  • CRM pipelines & tracking

  • 10-day nurture installation

  • Proven phone scripts

  • AI phone training tools

  • Full data dashboards

Want us to look at your Ad Strategy? Enquire Here 👈

FAQ

Why was Mario’s marketing underperforming?

Because everything operated in isolation — ads, content, emails, and platforms weren’t connected.

What changed his results?

A unified marketing system with sequencing, nurture, reactivation, and consistent creative.

Does the 28 Day Ad Reset work for multidisciplinary clinics?

Yes — it’s built specifically for clinics with multiple services, staff, and patient streams.

What is the biggest takeaway from Mario’s journey?

Your list is only an asset if it’s alive — and only a system keeps it alive.

TL;DR — Mario’s Chiropractic Marketing Breakthrough

• A fragmented marketing ecosystem was capping growth

• He rebuilt everything into one unified system

• His conversion rate surged to ~65%

• Organic + paid channels started working together

• He rediscovered confidence — and the desire to hire again

Simplification → Integration → Momentum.