Dr. Mo | Back To Health Chiropractic

Discover how Mo, the owner of Back To Health Chiropractic - two chiropractic clinics, broke free from generic agency ads, reduced lead-cost pressure, and rebuilt trust by becoming the face of his brand.

🚀 The Moment He Took His Chiropractic Brand Back

How a two-clinic chiropractic owner escaped rising lead costs and generic agency ads by using strategic Chiropractic Marketing and finally stepping into the role his brand needed.

The Moment Everything Shifted

Mo had been running two busy chiropractic clinics with multiple associates — but his marketing didn’t feel like him.

He realised something chiropractic clinic owners rarely admit:

If he wanted control over his brand, his message, and patient flow, he had to be the one in the ads.

For years he wanted to create content-driven ads
…but he never had anyone willing to guide him.

Until he joined PracDev.

Let’s Rewind: What Mo Was Really Struggling With

Before reaching out, Mo was doing what most multi-clinic chiropractic owners do:

• Using generic agency-built ads

• Relying on “cheap CPL” logic

• Running adjusting montages & stock content

• Watching lead costs rise

• Feeling pressure to keep associates booked

• Feeling disconnected from his own marketing

Worst of all?

Strangers on the internet were the “face” of his clinic. Not him.

He felt stuck in a system he didn’t believe in — but afraid to change direction because:

“If this doesn’t work, my team feels it.”

Responsibility without control is one of the most suffocating traps for a chiropractic clinic owner.

⚠️ The Real Problem: Mo Had Outsourced His Voice

Mo’s frustration wasn’t just about lead costs.

It was about losing ownership of his first impression.

He had jokes, analogies, simple ways of explaining things…
but he’d been told:

“Too much personality kills performance.”

So he stayed quiet.
Played safe.
Let the agency drive the ship.

But inside he knew:

• His clinics had more personality than his ads

• His message had more weight than the scripts he was given

• His humour built instant trust with patients

• His culture wasn’t being represented online

He wasn’t stuck because he lacked ideas.

He was stuck because he lacked a system.

Mo’s Turning Point: Permission to Be the Face

When Mo joined PracDev, we told him exactly what he needed to hear:

“Your personality isn’t the risk — it’s the advantage.”

This flipped everything.

He finally gave himself permission to:

• Be funny

• Be direct

• Explain things simply

• Speak like he does in practice

• Create content he actually enjoyed

But this time, he had structure — the Ad Drop framework — showing him how to turn that personality into converting ads.

He wasn’t guessing anymore.

He wasn’t hoping.

He was building.

Once he embraced being the face of the brand, everything clicked:

• Lead volume held strong

• Associates stayed busy

• Clinic growth continued

• His brand finally matched his culture

He didn’t just change his marketing.

He regained control of his company.

Check out his work ⬇️

Ad #1 - Chiropractic Facebook Ad Example

Ad #2 — Pain-Based Chiropractic Video Ad

Ad #3 — Chiropractic Marketing Skit

💪 Mo’s Wins

Tangible Results

• Lead volume stayed strong (or improved)

• Associates remained fully booked

• Mo reduced his own shifts — without sacrificing patient flow

• Ad performance became more stable and predictable

Intangible Wins

• His online presence now reflects the actual vibe inside his clinics

• Patients arrive already trusting him

• Team morale improved as they became part of the creative process

• He feels confident and in control of his brand

Mo stepped fully into the identity he always had:

The leader. The clinician. The face of the message.

He no longer fears advertising.

He understands it.
He owns it.
And for the first time, it actually looks and feels like him.

👋 PracDev | The 28 Day Ad Reset:

Want help building chiropractic ads that actually work?

Learn more about the 28 Day Ad Reset — the exact system Dr. Jason used to open his practice the right way 👇

• High-performing NP consult offer

• 5 monthly ads filmed & edited

• CRM pipelines and tracking

• 10-day nurture sequences

• Proven phone scripts

• AI phone training tools

• Data tracking dashboards

Want us to look at your Ad Strategy? Enquire Here 👈

FAQ

Q: Why did Mo’s chiropractic ads stop working?

Because his marketing relied on generic agency ads that didn’t reflect his personality, message, or clinic culture — causing rising lead costs and declining engagement.

Q: How did Mo improve his chiropractic lead quality and consistency?

By becoming the face of his ads and using content-driven scripts from Pracdev’s Ad Drop system, which created more trust, clarity, and connection with his audience.

Q: Do chiropractic ads perform better when the owner is on camera?

Yes. Authentic, content-style ads featuring the clinic owner consistently outperform generic montage-style ads because they build familiarity and trust. You can learn the skills to be on camera & film great ads in the Influential Chiro Free Skool group

Q: How did Mo keep his associates fully booked across two clinics?

He switched to a structured, personality-based advertising system that created consistent demand and represented his clinics accurately.

Q: Can humour and personality be used in chiropractic ads?

Absolutely. When structured correctly, personality is an advantage — not a risk. Mo’s best-performing ads were the ones where he leaned into his natural humour and directness.

Q: What system did Mo use to rebuild his chiropractic marketing?

He used PracDev’s 28 Day Ad Reset and ongoing Ad Drop frameworks, which provided scripts, messaging structure, nurture sequences, and ad guidance tailored to his brand.

TL;DR

Mo owned two busy chiropractic clinics but was stuck using generic agency ads that didn’t represent his message or culture. Rising lead costs and declining trust pushed him to finally take control. Once he became the face of his own ads — using PracDev’s Ad Drop structure — everything changed. Lead volume stayed strong, associates remained booked, and his brand finally matched who he really was. The moment Mo embraced his personality, humour, and direct communication style was the moment his clinics regained momentum.