Pracdev | Work With Us

The Pracdev Partnership Letter

December 30, 20248 min read

Most chiropractors are struggling because they’re good clinicians and terrible marketers.

They’re struggling because the old way of marketing is collapsing.

  • White-label ads.

  • Adjustment compilations.

  • Offer-first Image ads

  • Generic "funnels".

  • Boosting posts and hoping.

New patient leads keep getting more expensive.
Competition keeps increasing.


And the clinics who stay faceless online keep disappearing into the noise.

🤔 Marketing has changed & chiro's must change with it.

People no longer choose a profession.
They choose a person.


Someone they trust before they ever book.

That’s why Pracdev exists.

We help chiropractors step in front of the camera, own their message, and build a marketing system that creates predictable new patient growth every single month to ultimately...

"Make your marketing profitable again"

This is how influential chiropractors grow.
This is how the next decade will be won.


🙋‍♂️ Who We Help

We exclusively work with Chiropractors who:

✔ Want high-quality patients
✔ Want predictable growth
✔ Are tired of white-label ads
✔ Want to build a long-term brand
✔ Want a system, not randomness — which means doing the difficult shit that most won’t
✔ Understand that marketing is now a required skillset

Marketing only feels confusing when you think about it in the wrong language.

In chiropractic:

• Adjustments create change
• Exercises build strength — and if patients don’t do them, results suffer
• A care plan creates long-term outcomes — phased, intentional, progressive

Marketing works exactly the same:

• Ads start the conversation
• Creative/video strengthens trust
• Strategy creates predictable new patient volume

Most agencies won’t tell you this.
They keep you dependent by making the game feel complicated.

We fix that.
We make marketing simple, structured, and profitable.

🙅‍♂️ Who We Don’t Work With

We are unapologetically selective.

Not because we’re elitist but because our system only works for chiropractors who want to lead, not hide.

If that’s not you, we’re not your agency.

Here’s who Pracdev is not for:

Pediatrics-Only Clinics

Our model requires you to speak directly to an adult avatar with adult pain patterns, beliefs, language, and decision-making.

If you only serve babies and toddlers, our ad model, scripts, angles, and strategy will not fit your market — and we won’t compromise your clinical integrity just to make a sale.

Large Multi-Site Groups & Corporations

We don’t build marketing for faceless brands with no identity.

Our entire framework is built on:

  • personal brand

  • message ownership

  • showing up on camera

  • human connection

If you’re a group with 6+ locations looking for generic, centralised ads… you’re not a fit.

We want real chiropractors with real faces building real trust in their local communities — not corporations.

Anyone Looking to Automate, ‘Set & Forget,’ or Avoid Effort

If you think marketing works like a vending machine:

  • put money in

  • let the system “run itself”

  • wait for new patients to appear

…you’re already cooked.

We don’t work with chiropractors who want shortcuts.

Our clients show up, learn the skill, build the system, and lead their market.

If you want “done for you, so you never have to think again,” this isn’t for you.

Chiros Outsourcing Their Entire Message & Market to Their Agency

If your mindset is:


“My agency will figure it out.”
“I don’t want to be involved.”

You are not our people.

That mindset is exactly why clinics stay stuck:

You outsource your identity.
You outsource your message.
You outsource the reason patients should choose you.

If you hand over your entire brand to someone else — you deserve the results that follow.

Anyone Who Won’t Get on Camera

The future belongs to chiropractors who step forward.

If you refuse to show your face, speak your message, or be the personality behind your practice…

We will not take you on.

Your patients choose you.

If you’re not willing to show up as the face of your practice, this system won’t work.


🙋‍♂️ Who We Do Work With

Local chiropractors

with strong clinical standards,
clear ethics,
genuine care for their community,
and the desire to become influential in their market.

People who want:

  • high-quality patients

  • predictable growth

  • a brand that matches their identity

  • a system they can run forever

  • and the confidence to own their message

We’re here for the chiropractors building the new wave of modern, trusted, influential clinics.

Not the ones hiding behind templates.


🧐 How We Help

The clinics who win use a repeatable system that compounds every month.


1. The Monthly Ad Drop™

🎥 5 new Ad scripts every 30 days
🎥 1–2 hours of filming per month
🎥 Done-for-you FB ad management (launch, maintain & optimise your FB/IG Ads)

This gives you:

• Fresh ads every month
• Better performance
• Lower CPL
• Clear message ownership

No more generic adjusting compilations.
No more faceless templates.


2. Creative Direction + Editing — your unfair advantage

You film.
We refine, script, edit, approve, and launch.

Every ad matches:

• Your brand
• Your message
• Your market
• Your philosophy

Nothing white-label.
Nothing recycled.
Everything is you.


3. New Patient Flow + Automated Nurture — your conversion engine

We run the ads.
You let your systems convert.

Inside The Pracdev App (CRM) you get:

✔ 10-Day Nurture
✔ SMS follow-up
✔ Email indoctrination
✔ Phone scripts
✔ Online booking optimisation
✔ CRM dashboards & pipelines

This turns cold leads into warm, ready-to-book patients before they ever call.


4. The One Marketing System™ — your 5-level long-term growth model

Each month, we build ONE new part of your long-term marketing machine:

Level 1 — Ads
Level 2 — Nurture
Level 3 — Content
Level 4 — Network + Events
Level 5 — Automation + Evergreen

This is the difference between running ads
and running a business that grows forever.

One system.
One rhythm.
One path that compounds.


💰Let's Talk Price...

It's $1,897 USD / month - Starting with The 28 Day Ad Reset

✔ Monthly subscription
✔ No contracts
✔ No time limits
✔ Cancel anytime

However, because we are building a system, not random tactics — you should commit mentally to:

⏳ 8–12 months to build your marketing backend

CRM → nurture → content → SMS → email → events → brand → evergreen systems.

Great marketing is not built in a month.
It is built once and pays dividends forever.


⚠️ Expectations (Read Carefully)

This is where Pracdev is different.


We are selective because we want clinics who execute.


If you want babysitting, shortcuts, or hand-holding — this is not for you.

These are the non-negotiables:


1. Know Your Numbers

We operate on the Core Four - CAC, 30DC, LTV & Visits To Breakeven you are not required to know these beforehand, but all of your decisions will come from these 4 numbers the moment that you begin working with us. These 4 numbers determine your success or lack thereof.

Not knowing your numbers and then complaining will get you dropped...because successful businesses are built from data, not emotion.


2. Think Critically

Don’t speak in statements.
Ask questions.
Be curious, not defensive.

We don’t work with people who refuse to think. Thinking is hard. But not thinking clearly is the reason why you are stuck.


3. Work Collaboratively

Your success is our success.

Show up.
Film consistently.
Refine your message.
Be coachable.

We approach every conversation wanting you to win.


4. Your Coach Is Not Your Marketer

What your coach says about marketing is usually wrong.
Unless they’ve done what we’ve done — across hundreds of clinics and dozens of markets

their opinion carries no weight.

We don’t operate on theories.
We operate on data.


5. Fast Leads = Fast Money = Bad Strategy

Your dream of “perfect leads” from Facebook alone is a fantasy. If your next patient is heavily reliant on an ad, then you need to change your strategy.


Good brands get good leads. (...read that again)
Bad brands get bad leads.

We are rebuilding your brand — this takes 8–12 months
and lead quality improves as your identity improves.


6. Follow Up Your Leads Relentlessly

Treat every lead like your reputation depends on it — because it does.

Waiting on leads is like baking bread and forgetting the timer.
It burns.

Don't outsource this. No VA's. No AI. No Calling services. Control this, master it in clinic FIRST then expand.


7. Build With Relentless Determination

Execute with precision.
Hold yourself to the highest standard. Because we expect it from you.
Do the work.


😎 Why Clinics Choose Us (and stay)

Because the system works.

Our clients consistently report:

📉 Lower lead costs
📈 More new patients
🎥 30+ ads in 6 months
💸 Higher conversion rates
🔁 Predictable growth
🌱 A brand that matches clinic quality

But the real win?

They finally become the face of their practice, the identity shift that changes everything.


📢 The Core Belief Behind PracDev

You cannot outsource the face of your message.

You can outsource editing, tech, and systems — but you are the asset.

When the chiropractor shows up with clarity, confidence, and consistency…

Everything improves.


🚀 If you're ready to market like an influential chiropractor…

You can install the same system our top clinics run every 30 days.

🚀 Apply here → www.pracdev.com/ads


Additional Resources for Chiropractors

🧭 Clinic Growth Audit (Free)
www.pracdev.com/marketing-audit

💰 Profit-First Marketing Roadmap
www.pracdev.com/5-levels

🎥 The 28 Day Ad Reset
www.pracdev.com/ads

🏫 Free Skool Community — The Influential Chiropractor
https://skool.com/influential-chiropractors

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