How to Build a 12-Month NP Marketing System That Runs Itself (Even If You Hate Marketing)
TL;DR — How to Plan (…and Automate) Your NP Marketing for 2026
2026 becomes predictable when you follow the same 7 actions every month, in the same order, until your entire NP ecosystem is fully built and self-sustaining.
Here’s the whole thing in one screenshot:
1. Paid Ads - Creative is everything. Start with the Ad Drop → 5 curated viral-style ads → launch + optimise twice weekly.
2. Inactive Patient Reactivation - Don’t bulk message old patients. Take 1 hr to send personalised, contextual check-ins.Trust goes up, bookings return fast.
3. Lead List Reactivation - Drip your broader leads weekly using SPEAR SMS. You’ve already paid for these leads — certainty is what converts them.
4. Content (5x per week) - Build trust through Authority, Authenticity, and Action. Your content must answer the 3 Tens: Do I like you? Do I trust you? Do I know you?
5. Monthly Newsletter - Share wins, stories, tips, and updates. Build community and keep your brand alive (Internal broadcast recommended.)
6. Appointment Setter Training - The single biggest CAC reducer. Train weekly: speed-to-lead, tone, belief, script mastery.
7. One System Build Per Month - Pick one of the 5 Levels: nurture, content, networking, automations, appointment setting, etc. Build sequentially — avoid shiny objects and randomness.
The simple, repeatable, 12-month system for clinics who want predictable New Patients all year — without chaos, guesswork, or burnout.
Most clinics enter the new year with goals.
A few enter with a system.
And the difference between those two groups becomes obvious by March.
If you want a year of predictable NP volume, low CAC, stable revenue, and no more “stop–start” marketing cycles, you don’t need more ideas, tactics, or hacks — you need a sequential set of actions that repeat every month, compound over time, and eventually run on autopilot.
If I were a clinic owner starting the new year with a completely clean slate, and I wanted a fully built, automated, resilient marketing ecosystem by December — this is exactly how I would do it.
This is the Pracdev method.
This is the rhythm.
This is the system that works.
The 7 Components of a Complete NP Marketing System
(Built sequentially, repeated monthly, finished within 12 months)
1. Paid Ads — Your Monthly Acquisition Engine
Everything starts with creative.
Not targeting.
Not hacks.
Not budgets.
Creative is the entire game.
Every month begins with the Ad Drop:
✅ Curate the best viral content
Identify high-performing trends, POVs, reactions, scripts, formats and extract the underlying persuasive mechanics.
✅ Distill them into chiropractic principles
What is the pain?
What is the insight?
What is the certainty shift?
Why does the angle work?
✅ Turn it into a shootable ad library
Scripts
Shotlists
Hooks
B-roll
Proof assets
Talking heads
(When you partner with Pracdev — this is all done for you.)
✔️ Launch & optimise twice per week
Because the clinics with the lowest CAC aren’t “good at ads.”
They’re good at:
updating creative
testing angles
iterating quickly
emotional relevance
feeding the algorithm
Your 2026 ads should follow a monthly rhythm of creation → testing → iteration.
This alone will cut your CAC in half.
2. Inactive Patient Reactivations — The Lowest Hanging Fruit (Done Right)
The beginning of the year is your easiest win.
But most clinics destroy trust by bulk messaging old patients with templates like:
“Hey NAME, hope you’re well, we have appointments available.”
They already know you.
They already trust you.
Some already love you.
A bulk SMS is the fastest way to move backwards in that relationship.
Instead:
✅ Block one hour
✅ Open their file or check their socials
✅ Send contextual 1:1 personalised messages
Example:
“Hey Sammy, Happy New Year!
Saw you were camping in Swanson — how was it?
Just checking in on your lower back.
If you need a reassessment, I’ve opened extra spots for the new year.”
This feels human.
This restores trust.
This brings people back without ads.
Most clinics leave thousands of dollars on the table by skipping this.
3. Lead List Reactivation — Weekly, Drip-Fed, Predictable
These are leads you already paid to acquire.
They just weren’t ready.
Maybe their pain wasn’t high enough.
Maybe life got busy.
Maybe they didn’t trust you yet.
Your job is not to guess their reason.
Your job is to increase certainty.
Use the SPEAR method:
Short Pointed Expecting A Response
Example:
“Hey {name}, are you still interested in getting a chiropractic assessment?
We have a few spots available.”
The system:
Send to 10% of the list weekly
For 10 weeks
Then rest 2 weeks
Repeat
This is the simplest, lowest-cost, highest-yield marketing action you can do all year.
4. Content — The Trust Engine (5 Posts Per Week Minimum)
Your page is not a noticeboard.
Your content is not a scrapbook.
Your goal is certainty.
The only metric that matters: Does this move people closer to the 3 Tens?
From Jordan Belfort’s certainty model - the person MUST be at a 10/10 level of certainty in these 3 areas:
The Person – Do I like you?
The Process – Do I trust how you work?
The Product – Do I believe your care gets results?
Your content pillars:
Authority
Talking heads
Adjusting content
Fly-on-the-wall
Education & frameworks
Authenticity/Affinity
Reactions
BTS
Trends
Team content
Patient stories (within AHPRA)
Action
Guides
Offers
How-tos
Value posts
CTAs
Your Core Equation must be clear:
Who you help
What they want
What you believe
How you help
And your process must be systemised:
✔️ One day for planning
✔️ One day for filming
✔️ Scheduler handles the rest
Get consistent first.
Then get clever.
5. Your Monthly Newsletter — The “January Wrapped” of Your Clinic
Think of this as your community heartbeat.
Two approaches:
Option 1 — Full List Broadcast
Great for NP offers, content distribution, and warming leads.
Option 2 — Patients Only (Recommended)
This builds internal community, loyalty, and referral behaviour.
Include:
Wins & shoutouts
Stories
Patient success
Clinic milestones
Staff highlights
Link to a valuable post or blog
Subtle invitation to engage
Your newsletter keeps your brand alive between visits.
6. Appointment Setter Training — Your #1 CAC Reduction Lever
Nothing — nothing — will reduce CAC more than a well-trained appointment setter
Every clinic thinks their marketing problem is leads.
It’s usually conversion.
This is where clinics gain the most leverage.
Train weekly on:
Speed to lead
Tone and warmth
Confidence & belief
Script mastery
Objection handling
Call reviews
Leading the patient, not asking permission
A great setter can turn an average ad into a profitable campaign.
A poor setter can make even the best ads feel broken. (read the complete guide to New Patient calls here).
7. One System Build Per Month — The Methodical 12-Month Build
This is where the marketing becomes complete.
Pick one system each month and build it fully:
10-Day New Patient Nurture
SMS nurture
Email indoctrination
Appointment setting SOPs
Content system
Referral & affiliate systems
Networking engine
Search optimisation
AI automations
Your rule:
✔️ Build in chronological order
✔️ Avoid shiny objects
✔️ Don’t skip steps
✔️ Don’t build randomness
By December, you will have:
A functioning NP engine
Multiple channels working together
A trained team
A proven content rhythm
A library of 60 ads
A patient & lead nurture ecosystem
Predictable NP flow
And you will do it without stress, overwhelm, or chaos — because the work is distributed evenly across the year.
🚀 Final Word
You don’t need more ideas.
You don’t need more stress.
You don’t need to “figure marketing out.”
You need one thing:
A simple, sequential, repeatable system.
Do these 7 actions every month in 2026 and you will build a marketing machine that compounds
When you’re ready for help building the entire system:
FAQ — How to Plan & Automate Your NP Marketing for 2026
1. “How long until this system is fully built?”
12 months.
You’ll get NP wins instantly, but the complete ecosystem is built piece by piece each month.
2. “What if I can’t do all 7 actions every month?”
Do fewer, but never skip order.
Skipping order = chaos.
Doing less sequentially = progress.
3. “Which part gives the fastest NP results?”
Inactive patient reactivations.
Followed closely by fresh creative + setter training.
4. “Which part reduces CAC the most?”
Setter training.
A strong setter can cut CAC in half.
A weak setter can double it.
5. “How often do I need new ads?”
Weekly optimisation, monthly creation.
January → 5 ads
Every Ad Reset cycle → 5 new ads
Stale ads = high CAC.
6. “What if I’m not good on camera?”
You don’t need to be.
Authenticity beats perfection.
Your patients want to trust you, not be impressed by you.
7. “Can I automate all of this?”
Yes — but not from day one.
Automate only after the system works manually.
Automation magnifies clarity or chaos.
8. “What’s the biggest mistake clinics make?”
Thinking they need more leads.
Usually, they need better:
creative
nurture
conversion
systems
rhythm
Leads come last.
9. “How do I know if the system is working?”
You’ll feel it before you see it:
Less chaos
More consistency
Lower CAC
Higher conversion
Content feels easier
Team feels aligned
The numbers follow.
10. “Can I build this without Pracdev?”
Yes — but it’s harder, slower, and expensive.
With Pracdev, you get:
monthly ad drops done for you
scripts and shotlists
nurture systems
training
community
a marketing calendar
optimisation
creative strategy
accountability
You still own the system — we just build it with you.
📌 Additional Resources
🏫 Join The Free Skool Community — The Influential Chiropractor
Free trainings, templates, ad breakdowns & resources.
https://skool.com/influential-chiropractors
🧭 Take the Clinic Growth Audit (Free)
Find out exactly what level your clinic is operating at — and what to build next.
www.pracdev.com/marketing-audit
💰 Download the Profit-First Marketing Roadmap
See the 5 Levels and get your personalised “next step” plan.
www.pracdev.com/5-levels
🎥 Join The 28 Day Ad Reset
5 new chiropractic ads every month + scripts + CRM + systems.
www.pracdev.com/ads
