The 28 Day Ad Reset - What Is It?

Strategy

December 31, 2024•6 min read

The 28 Day Ad Reset™️

Make Your Marketing Profitable Again, with One Simple Marketing System™

Personalised Ads. Predictable New Patients. Built for Chiropractic Clinics.

Most chiropractic clinics don’t struggle because they’re bad at what they do, they struggle because:

Ad costs skyrocketed 385% in 5 years
Consumers now need 18+ touch points before booking
Generic agency ads no longer work
"Good enough" marketing is now invisible
No one taught chiropractors how to build a full system

The clinics winning today aren’t lucky, they’ve built marketing systems. Not hacks. Not guesswork.

Systems.

That’s exactly what we help you install.

🧱 Why it matters

Most chiros were never taught how to market. We ran ads. Got low-quality leads. Blamed the algorithm. And forgot what marketing actually is:

Telling the truth, powerfully.

We became stuck in the same loop:

Agency launches a generic ad
Bookings spike (maybe)
Results drop off
Find another agency

It feels reactive, fragile, and out of your control.

What you want instead:

✅ A steady flow of qualified new patients every week

✅ Marketing that compounds, not resets every month

✅ A brand people trust before they ever book

✅ Full control of your growth, with minimal effort from you

The 28-Day Ad Reset is foundation of the One Simple Marketing System™, which gets attention to your clinic to fuel the 5 levels of your marketing.

Message: Clarify what makes your clinic stand out
Creative: Scripted & edited short-form ads that connect
Content: Build a brand people recognise and trust
Nurture: Email & SMS systems that keep patients engaged
Growth Systems: Internal tools that drive retention, referrals & more

Every piece works together, finally.

🎯 Who This Is (and Isn’t) For

✅ Perfect Fit If You:

Own a chiropractic clinic (solo or multi-practitioner)
Want predictable New Patients weekly
Are ready to be the face of your brand
Can invest $60/day in ad spend
Want long-term stability, not short-term hacks

❌ Not for You If:

You want a “quick fix” or overnight miracle
You won’t show up on camera (with our help)
You delegate growth completely and avoid metrics
You’re not serious about building something sustainable

💥 What You Get (Your First 28 Days...Then Ongoing Month To Month)

✅ 5 Personalised Ads (scripted, edited, launched)
✅ Full Ad Account Management (creative, targeting, scaling)
✅ Weekly Performance Reviews & Optimisation
✅ One New Growth System Installed Monthly (referrals, reactivations, evergreen offers, etc.)
✅ Email & SMS Campaigns + Content Rhythm Templates
✅ Messaging Guidance & Monthly Strategy Calls
✅ Private Slack Channel for DM Support
✅ Access to Ad + Content Libraries

🧱 The Effort?

You don’t need to become a marketer.

You just need to:

Film 5 short videos (we guide you)
Review messaging direction
Show up to your monthly systems call

Everything else? We handle it.

This isn’t about grinding. It’s about rhythm, momentum, and smart execution.

Because this was built by a chiropractor who lived through the chaos and found the solution in the mess.

After struggling with rising lead costs, unpredictable bookings, and marketing burnout, Angus partnered with Aaron (a marketing pro who actually understood the game).

Together, they built the system they wish existed. And now? Clinics around the world are using the One Simple Marketing System™ to finally take back control.

This isn’t theory. It’s proven.

🧾 Investment + Commitment

💰 $1,897 USD/month

Month-to-month billing (no contracts)
Built for 12-month compounding growth
Budget ~$60/day for ad spend

One new client pays for it. One system replaces five random tactics. One year makes you independent from agencies, forever.

You’re not just a chiropractor.

You’re a clinic owner, a leader, and a brand.

You know you’re good at what you do and it’s time your marketing showed that.

We’re not here to gimmick our way to growth.

We’re here to help you own your presence, your plan, and your pipeline.

✅ Guarantee

Let’s keep it 100%: If you don’t do the work, you won’t get the outcome. That’s not a guarantee. That’s life.

The ones who win:

Take full ownership
Get the work done
Step into the future they want

I’ve never asked a mentor for a guarantee. And I don’t attract people who do. If you want someone to rescue you? This ain’t it. If you’re ready to rise? Welcome.

🔄 FAQs

❓“Is it for 28 Days only?”
The 28 Day Reset covers your entire setup: training, onboarding, and full guidance to film, edit, and launch your first 5 ads. This first month is more hands-on than ongoing ad management because we’re getting your clinic up to speed and into rhythm.
Across the 28 days, you’ll install the Pracdev CRM, train your appointment setters, film your ads, have them edited and launched, and gather your first round of data. The goal is simple: get your system fully built, activated, and ready for long-term growth.
❓“How fast will I see results?”
Most clinics start seeing new patient flow increase within 2–4 weeks, depending on capacity and your offer. If you're ready to film your first 5 videos quickly, we move fast.
❓“Do I need to be good on camera?”
Nope. We'll guide you through scripting, angles, and delivery and edit everything to make you look confident and sharp. Think: 5 simple videos, guided by pros.
❓“I’ve been burned by agencies. Why is this different?”
Because this isn’t an agency. This is a system, built by a chiropractor who’s lived the chaos, and refined by a marketer who actually understands your industry. No fluff, no white-label shortcuts, just your brand, powered by our system.
❓“How much time do I need to commit?”
Roughly 1–2 hours per month. You film 5 short videos & write 4 emails. We handle everything else.
❓“Can I pause or cancel?”
Yes. We bill month-to-month. There’s no contract but we recommend a 12-month mindset. That’s how you build a stable, compounding growth engine that outlives trends.
❓“Will this help my associates too?”
Yes, massively. When your marketing works, everyone wins: your brand grows, your team books more patients, and retention improves.
❓“What kind of ad budget do I need?”
Budget at least $60/day. That gives us enough fuel to test, scale, and optimise your campaigns properly without cutting corners.