(Jan Ad Drop) Let Me Help You Get More New Patients With Meta Ads (Ad Script Included)
The inspiration for the January 26 Free Ad drop - See the Chiropractic Ad below 👇
If you’re running Meta ads and it feels like you’re reinventing the wheel every month… it’s likely because you don’t have a plan.
Most clinic ads are “losing” because they don’t have a repeatable monthly system for:
what to test
how to evaluate
what to keep
what to replace
and how to stay consistent without burning out
That’s exactly why we built the Ad Drop.
The Ad Drop (And Why It Works)
The Ad Drop is a simple idea:
Every month, you run a small set of proven ad frameworks that match how real patients actually think.
These are viral posts from various niches that already have proven hooks, story formats, and scripts — which we then distill into chiropractic principles.
Because the clinics that win with Meta aren’t the ones who “figure out ads.”
They’re the ones who plan from data.
A Monthly Ad Rhythm = Predictable Growth
Here’s what happens when you commit to a rhythm:
You stop panicking when one ad slows down
You stop rewriting everything from scratch
You build a creative library you can pull from
Your cost per lead stabilises
Your message gets sharper every month
That’s Level 1 of the 5 Levels Marketing OS:
Foundations — ads, creative, appointment setting.
And it’s the first thing we rebuild inside the 28-Day Ad Reset:
to get your clinic off random marketing… and into a system.
Why “Test + Assess” Ads Convert So Well
Most chiropractic ads are just symptom posts:
“Back pain?”
“Neck pain?”
“Sciatica?”
The problem is patients scroll past that.
They’ve already heard it — and it doesn’t help them make a decision.
High-performing chiropractic ads do something different:
They give the patient a moment of clarity.
They don’t just say:
“You might have a problem.”
They show them:
how to test it
and why that test result should lead to an assessment
That’s what makes this month’s Free Ad Drop so effective.
It creates a clean mental pathway:
✅ “I can check this right now.”
✅ “If it hurts, that means something.”
✅ “I should get evaluated.”
And notice what we’re not doing:
no fear-based marketing
no diagnosis claims
no “we fix slipped discs” messaging
We’re creating awareness + action, and positioning chiropractic correctly:
Assessment first. Care second.
That’s modern chiropractic marketing.
The Free Ad Drop Script: “Slipped Disc Self-Test” (Talking Head)
👉 Get The Full Script Here
This is the exact script framework you’ll film as a talking head ad:
Hook
“This is how you check if you have a slipped disc.”
Pattern interrupt.
Specific.
Feels actionable.Education (The “Test”)
“If you can place your hands like this… look down… straighten one knee… pull your big toe towards you… slowly slouch forward… and you have no pain — then you’re fine.”
You’re giving the viewer a physical action.
That increases watch time, engagement, saves, and shares.Then you create contrast:
“But if you do have pain… uh oh.”
CTA (The “Assess”)
“That’s usually a sign your spine and nervous system are under stress.”
Then you frame the purpose of the appointment correctly:
“This is where a chiropractic assessment can help — to properly evaluate your spine, nerve tension, and movement, and work out what’s actually contributing to the problem.”
And you keep it clinically clean:
“From there, care may include specific adjustments and movement strategies, based on what’s clinically appropriate for you.”
Then the direct offer:
“Book your New Patient Assessment for $X today.”
Why This Ad Works (From a Systems Perspective)
This ad hits three things that matter inside the Ad Drop system:
1) It’s a “Self-Test” Ad (High Compliance)
Self-tests work because they feel like:
immediate value
personal relevance
low friction
2) It Builds Trust Without Over-Explaining
You’re not teaching chiropractic.
You’re teaching decision-making.
That’s the difference between education that converts… and education that just sounds smart.
3) It Drives the Right Next Step: Assessment
The CTA isn’t:
“Come in for adjustments.”
It’s:
Get evaluated.
That aligns with:
ethical marketing
clinical standards
higher-quality leads
better retention
How To Run This Ad (So It Actually Produces New Patients)
Here’s the simple play:
Run it as a direct-response “Assessment” ad
Objective: Leads (or Messages, depending on your funnel)
Offer: New Patient Assessment ($X)
Audience: Broad local + your age range
Creative: Talking head + clean captions
Evaluate it weekly
A monthly rhythm doesn’t mean “post it and hope.”
It means:
launch
watch the data
make decisions
build the library
Test → Evaluate → Replace → Repeat.
That’s the rhythm.
Want The Full Ad Drop Each Month?
This blog is the Free Ad Drop for January — but it’s just one piece of the system. (want more FREE monthly scripts in one place? Join our free skool group)
If you want five high-performing scripts every month, built around proven frameworks and designed specifically for clinics running Meta ads…
That’s the Ad Drop. (Upgrade to premium in the skool group for 5 scripts per month)
And if you’re still in the stage where your whole ad system needs to be rebuilt (creative, offer, funnel, calls)…
That’s what the 28-Day Ad Reset is for.
Your next step
If you want five more of these every month, with this exact ad framework + a monthly rhythm installed into your clinic:
Start with the 28-Day Ad Reset to rebuild the foundations first.
📌 Additional Resources
🏫 Join The Free Skool Community — The Influential Chiropractor
Free trainings, templates, ad breakdowns & resources.
https://skool.com/influential-chiropractors
🧭 Take the Clinic Growth Audit (Free)
Find out exactly what level your clinic is operating at — and what to build next.
www.pracdev.com/marketing-audit
💰 Download the Profit-First Marketing Roadmap
See the 5 Levels and get your personalised “next step” plan.
www.pracdev.com/5-levels
🎥 Join The 28 Day Ad Reset
5 new chiropractic ads every month + scripts + CRM + systems.
www.pracdev.com/ads
